The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Fiesta Subaru dedicated locally to the Love Promise?

For the past 5 years we have given a car to a family that could benefit from a reliable vehicle. We have partnered with local churches and clinics around the city to find these families. Each year we also sponsor families to provide presents to them and make sure they have a Christmas. Throughout the year we have sponsored local youth sports programs to help promote an active healthy future for the younger generation. We sponsored everything from women’s H.S. Soccer at Albuquerque High all the way to baseball, football, and other soccer team We have committed to Subaru to build a new facility and in that we will incorporate multiple energy saving items and use green technology.


National Park Foundation

Make A Wish

Meals on Wheels

Did Fiesta Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Fiesta Subaru

Subaru and Fiesta Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Offsetting Carbon Footprint & Planting Trees - Dean J

As a Subaru retailer and being committed to the environment, Fiesta Subaru is pledging to plant 15 trees for every vehicle that they sell. In an effort to offset the Carbon Footprint of each car and give their customers an opportunity to make a difference in the community for years to come. The Carbon Offset company is working to reverse climate change and save our environment. By planting trees both locally, in the United States and around the world we should be truly making a difference in climate change! The campaign kicked off on April 20, 2021 (Earth Day) and before the end of the month Fiesta Subaru had already committed to planting 765 trees! The anticipate that for their first full month of partnership in May, they will be planting over 1800 trees! The goal by the end of 2021 is to hit a total of 15,000 trees planted.

Offsetting Carbon Footprint & Planting Trees

Generous Donation to Watermelon Mountain Ranch! - Kerri T

The past year during the Covid-19 pandemic has left many Non Profits fighting for donations to stay a float. When Watermelon Mountain ranch first partnered with Fiesta Subaru for the Share the Love event, they never thought that a donation of this magnitude would be coming. Watermelon Mountain Ranch, New Mexico's Largest No Kill Shelter, first partnered with Fiesta Subaru at the beginning of 2020 shortly after the Share the Love Event of 2019 with the plans to be their partner in 2020. The covid-19 pandemic put a lot of their plans for 2020 on hold while the nation coped with getting the virus under control. As November and the 2020 Share the Love event finally arrived, it was then got put on hold once again by the State of New Mexico due to an uptick in Covid cases. Fiesta Subaru was left with just 4 weeks of the Share the Love Event. In March of 2021 Fiesta Subaru received news of the 2020 Share the Love Donation amount and received the check to give to Watermelon Mountain Ranch. With no expecting that the check would be in the amount of $19,450.00!! A check presentation was put together to award the ranch with the money that will eventually go toward Molly's Mercy Missions to rescue animals from High Kill shelters and get them to WMR!

Watermelon Mountain Ranch

Fiesta Subaru Helping Kids Stay Warm This Winter! - Chad T

Fiesta Subaru has partnered with the local ABC TV affiliate KOAT to ensure that kids in New Mexico stay warm this winter. This year, the need is much greater than it has been in the past due to the Covid19 Pandemic and many families not receiving the income they were expecting when the year began. Fiesta Subaru is accepting donations at the Dealership from November 30, 2020 through December 18, 2020 for children (Boys & Girls) ages 5 years to 18 years. On December 18th the Coats that were received in the dealerships donation box will then be combined with the donation from Fiesta Subaru and will then be made available to those children in need.

Fiesta Subaru
Fiesta Subaru Helping Kids Stay Warm This Winter!

Fiesta Subaru Partners With ABQ Mom! - Chad T

In a Virtual event ABQ Mom hosted their 4th annual "Bloom" event in Albuquerque. Giving local mother's a chance to mingle with other local mom's and hearing from guest speakers giving inspirational messages to mothers from all over New Mexico. Fiesta Subaru sponsored the A Britax Boulevard ClickTight Convertible Car Seat to be given away to a mother either looking to upgrade their current car seat or one having their first or additional child. We are excited to additional opportunities coming up with Fiesta Subaru and ABQ Mom!

Fiesta Subaru Partners With ABQ Mom!

Fiesta Subaru Supports Locally Owned Restaurants - Chad T

When the Covid-19 pandemic started to hit and New Mexico began shutting down, local businesses were hit hard. Especially locally-owned restaurants that completely relied on being open in some capacity to generate revenue. Employees were laid off and some local restaurants started to just close their doors completely. In late May 2020, the state government started to allow local restaurants to offer a drive-up service. At that time Fiesta Subaru decided to start buying gift cards from local restaurants and give them away in our Service Department ($5 cards for an oil change) and in our Sales Department ($100 cards for a car purchase). Hoping that customers would take that $5 gift card and spend $25 at that restaurant. In all Fiesta Subaru ended up giving out over Ten Thousand Dollars in local gift cards during the month of June 2020!

Fiesta Subaru & Watermelon Mountain Ranch Adoption - Chad T

Fiesta Subaru and Watermelon Mountain Ranch teamed up during Puppy Bowl 2020 for an amazing adopt-a-thon. Within 35 minutes of the event kicking off almost all dogs had been adopted. WMR even ran back to the shelter to get more dogs that were available and brought them to the adoption. This started a great relationship between Fiesta Subaru and Watermelon Mountain Ranch with more adoption and other events planned.

Watermelon Mountain Ranch

Subaru Face Mask Kits - Chad T

At the beginning of the Covid-19 outbreak PPE and especially personal face masks were very hard to come by. Stores were sold out everywhere. Fiesta Subaru decided to take all of the Subaru bandanas and Subaru Loves Pets bandanas that we had leftover from our puppy bowl promotion in February and turn them into DIY Face Mask Kits. We went to the CDC website and printed out instructions for the public to put together over 800 face masks compliant with all CDC guidelines. We supplied all the materials and each kit was sealed for the public's protection. By the time the event started, we had over 300 cars lined up causing some traffic problems on the main street next to the dealership. It was a huge success for the dealership and everyone that was in the of Face Masks!