What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Fiesta Subaru dedicated locally to the Love Promise?

For the past 5 years we have given a car to a family that could benefit from a reliable vehicle. We have partnered with local churches and clinics around the city to find these families. Each year we also sponsor families to provide presents to them and make sure they have a Christmas. Throughout the year we have sponsored local youth sports programs to help promote an active healthy future for the younger generation. We sponsored everything from women’s H.S. Soccer at Albuquerque High all the way to baseball, football, and other soccer team We have committed to Subaru to build a new facility and in that we will incorporate multiple energy saving items and use green technology.

National Park Foundation
Make A Wish
Meals on Wheels
 Subaru Love Promise Heart

Love Promise Stories from Fiesta Subaru

Subaru and Fiesta Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Fiesta Subaru Partners With ABQ Mom!  –  Chad T

In a Virtual event ABQ Mom hosted their 4th annual "Bloom" event in Albuquerque. Giving local mother's a chance to mingle with other local mom's and hearing from guest speakers giving inspirational messages to mothers from all over New Mexico. Fiesta Subaru sponsored the A Britax Boulevard ClickTight Convertible Car Seat to be given away to a mother either looking to upgrade their current car seat or one having their first or additional child. We are excited to additional opportunities coming up with Fiesta Subaru and ABQ Mom!

Fiesta Subaru Supports Locally Owned Restaurants  –  Chad T

When the Covid-19 pandemic started to hit and New Mexico began shutting down, local businesses were hit hard. Especially locally-owned restaurants that completely relied on being open in some capacity to generate revenue. Employees were laid off and some local restaurants started to just close their doors completely. In late May 2020, the state government started to allow local restaurants to offer a drive-up service. At that time Fiesta Subaru decided to start buying gift cards from local restaurants and give them away in our Service Department ($5 cards for an oil change) and in our Sales Department ($100 cards for a car purchase). Hoping that customers would take that $5 gift card and spend $25 at that restaurant. In all Fiesta Subaru ended up giving out over Ten Thousand Dollars in local gift cards during the month of June 2020!

Fiesta Subaru & Watermelon Mountain Ranch Adoption  –  Chad T

Fiesta Subaru and Watermelon Mountain Ranch teamed up during Puppy Bowl 2020 for an amazing adopt-a-thon. Within 35 minutes of the event kicking off almost all dogs had been adopted. WMR even ran back to the shelter to get more dogs that were available and brought them to the adoption. This started a great relationship between Fiesta Subaru and Watermelon Mountain Ranch with more adoption and other events planned.

Subaru Face Mask Kits  –  Chad T

At the beginning of the Covid-19 outbreak PPE and especially personal face masks were very hard to come by. Stores were sold out everywhere. Fiesta Subaru decided to take all of the Subaru bandanas and Subaru Loves Pets bandanas that we had leftover from our puppy bowl promotion in February and turn them into DIY Face Mask Kits. We went to the CDC website and printed out instructions for the public to put together over 800 face masks compliant with all CDC guidelines. We supplied all the materials and each kit was sealed for the public's protection. By the time the event started, we had over 300 cars lined up causing some traffic problems on the main street next to the dealership. It was a huge success for the dealership and everyone that was in the of Face Masks!