We've been nationally recognized for our dedication to our community and the Subaru Love Promise.
We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.
A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.
Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.
Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.
It's our goal to make the pursuit of knowledge available to as many minds as possible.
Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of $400,000 in gift cards and school supplies.
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.
Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.
For the past 5 years we have given a car to a family that could benefit from a reliable vehicle. We have partnered with local churches and clinics around the city to find these families. Each year we also sponsor families to provide presents to them and make sure they have a Christmas. Throughout the year we have sponsored local youth sports programs to help promote an active healthy future for the younger generation. We sponsored everything from women’s H.S. Soccer at Albuquerque High all the way to baseball, football, and other soccer team We have committed to Subaru to build a new facility and in that we will incorporate multiple energy saving items and use green technology.
Subaru and Fiesta Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.
In early January it was reported on the local news that a van carrying, what was thought to be 65 Chihuahuas ran off the road. While some dogs did not survive the accident, the rest of the them were sent to many regional facilities. Most of the dogs were directed to Albuquerque thanks to the East Mountains Companion Project. Chelsea Worley, the director of operations explained, “We prioritized pregnant mothers and babies first just because we didn’t’ know how many we would be able to fit in our vehicles. When the call came in they would be accepting more dogs that had been found the next day Director Worley explained, “Our vet was nice enough to stay late and she and several of the techs stayed and did evaluations, some needed to be hospitalized due to severe dehydration, they did not have good food, I don’t know the last time they ate was-they were really hungry.” In recent weeks, Chihuahuas have continued to be discovered along the side of the road which has resulted in 80 displaced dogs and an estimation of 100 dogs in the vehicle at the time of the accident. Fiesta Subaru reached out to Director Worley to offer help and immediately bought and delivered 20 - 55 lb bags of dog food, 20 boxes of puppy pads and over 30 blankets to the shelter so they had the items they needed for the unexpected influx of dogs. Going forward, Fiesta Subaru has also agreed to be a donation location for anyone who wants to donate any items to the shelter. Additionally, Fiesta Subaru has committed to host any adoption events as the dogs become available. Some of the 11 pregnant Chihuahua’s that the shelter has taken in have already given birth to their puppies.
On April 6, 2022, what would soon become the largest and most destructive wildfire in New Mexico’s history, began. Burning almost 350 thousand acres of New Mexico’s land and destroying 903 structures in its path. The fire was finally contained in late June of 2022 revealing what an incredible amount of work would be needed to return these lands to some type of resemblance of what they were previously. On May 6, 2022 Fiesta Subaru sent 100 cases of water and a Subaru Ascent full of snacks to the headquarters of the firefighting effort. Seeing much of the destruction firsthand and talking to local contacts they discovered ways they could help even more. For three months, Fiesta Subaru directed their marketing efforts to help rebuild the forests once the areas were ready to start replanting trees and #replantNM was born. Fiesta Subaru promised to plant 15 trees for every new or used vehicle sold. In addition, a GoFundMe page was started for anyone that just wanted to help or contribute. Donations were also taken at the showroom of the dealership. By the end of 2022, Fiesta Subaru had raised enough to gift 25,606 trees. 100% of the donated trees are scheduled to be sent to the affected areas! By the time the land is ready to accept the new trees (April 2023), Fiesta Subaru anticipates over 100 acres will have been replanted by our amazing and loyal Subaru customers! Work has already started in many areas to prepare the land for replanting. Over 40 Subaru volunteers helped prepare the Calf Canyon area in September and are planning another trip to the area in April to begin planting the trees alongside residents and volunteer Subaru Customers!
When you think of the Love Promise Pillar of Subaru Loves Pets, you might think of the millions that have been donated to ASPCA. You wouldn’t think about the safety and health of just one lonely cat, would you? Well, Fiesta Subaru in Albuquerque has taken on the Subaru Loves Pets vision and changed the life of one little stray cat. One day this little scrawny cat wandered into Fiesta Subaru showroom in Albuquerque. Employees weren’t sure if he belonged to an immediate neighbor of the dealership or if he just took a liking to our Subaru store and decided to hang out for a bit? Either way, the employees started to notice him hanging around more and more. Employees started to wonder and worry about him. Some even started bringing him food to eat and gave him water to drink. Pretty soon this cat was seen around the showroom more often than not and was even named by employees, his name was now ONI. As he became more comfortable with everyone in the store he began to lay on salesman’s desks and sit in their chairs and would come in and out the door along with regular customers. You would often find him lying on the roof of the WRX in the showroom from time to time. He took a really good liking to the Lot Manager Dresden, who tended to look after ONI the most. During adoption events with Watermelon Mountain Ranch, you would often find him letting all of the dogs up for adoption that this was his house! In the summer of 2022 while a video production crew was on site shooting a commercial for the 2022 campaign of Subaru Loves Pets, ONI found himself right in the middle of the action and soon became the center point for the Subaru Love’s Pets TV commercial campaign. He wasn’t shy, he posed like he knew exactly what he was doing. Oni has had his picture taken before and has been on social media several times. But now Oni had made it big time, he was now on a Broadcast Television commercial showing other pets how the Subaru Love Promise had changed his life!
On October 19, 2022, KOB-TV Channel 4 in Albuquerque ran a story detailing the shortage of dog houses for families in need in the Albuquerque metro area. The city shelter has had a program that offers dog houses at no charge to families who qualify to help keep their dogs warm over the winter months. However, in 2022 The shelter has been extremely low on houses to give away. Fiesta Subaru Customer Tom Boyd (Woodshop Teacher at Sandia High School & Ascent Owner) got together with the Woodshop teacher and Rival High School Eldorado and decided that they wanted to help. However, with funding being cut to all of the woodshop programs by Albuquerque Public Schools, they might be able to get just a couple of houses built between the two programs. At the beginning of November Tom Boyd was having a conversation with the Marketing Director at Fiesta Subaru when they decided that they could make this so much bigger! Fiesta Subaru decided to donate all the material so that each school wouldn’t just make a doghouse or two but make as many doghouses as they could by the beginning of December! On December 10 we had over 20 dog INULATED houses ready to go. Employees from Fiesta Subaru loaded up a trailer and headed over to pick up the Dog Houses. Along with the Woodshop teachers from both Sandia & Eldorado delivered 21 Dog Houses to the city of Albuquerque’s West Side Animal Shelter. 10 minutes after they were delivered, we even got to see the first lottery recipient of the donated dog houses. Melissa Montoya of Albuquerque stated, “It makes me so happy, and I appreciate them for that because I’m on disability, and it helps out a lot,”
Right when you walk through the doors of Impact Jui Jitsui Albuquerque you can hear the slapping of the mats, see the athletes grappling, and feel the excitement the members have in each other’s successes. Jui Jitsui is a form of martial arts that is popular in Albuquerque and at Impact you can find members of all ages and genders bonded together as a gym family. “Good People, Good Jui Jitsui” is the slogan that greets you at Impact. Adopted by the members and the coaches, the phrase is a beautiful philosophy that emphasizes the dedication and patience required to gracefully engage in the challenging combat sport as well as the nurturing community that extends beyond the mat. While experiencing many successes operating under this mantra, Impact knew they were still missing something- the look. Impact wanted to provide their members with an additional sense of “team.” Knowing about Fiesta Subaru’s personal investment to serve the community as well as Subaru’s overall dedication to service on a national scale, the local business owners of Impact contacted their neighbors up the street, Fiesta Subaru, to help with the task of introducing “Good-Looking People, Good-Looking Jui Jitsui.” Through their generous donation, Fiesta Subaru provided Gis- the traditional martial arts attire worn during jui jitsui- for all participating members. During the distribution one onlooker reported that the most excited members were the junior grapplers. They finally looked the part! Week after week members attend classes wearing their Gi with an amazingly consistent turn out in the youth classes. The kids even wore their sponsored Gi proudly to a local competition. But Fiesta Subaru and Impact’s partnership didn’t stop there. The owners of Impact and Fiesta Subaru decided to continue their charity by presenting a check to another neighborhood organization. The money raised by the members from the donation sale of the Gi was matched by Fiesta Subaru and then payed forward to Alice King Community School in the amount of $5000. The young grapplers participated in the check ceremony when they presented the funds to the principal of the elementary school. “It was an easy decision to partner with Impact Jui Jitsui ABQ and Alice King Community School. We were excited for the opportunity,” said the owner of Fiesta Subaru during the event. Caring for the neighborhood both in sport and education would not have been possible without the generous support of Fiesta Subaru. As one mother of a youth member explained, “We are so grateful to Fiesta Subaru for encouraging community involvement and partnering with the gym. My child is excited to wear her Gi when she comes to practice and my family feels inspired by the kindness of people helping people.” Thank you again to Fiesta Subaru for your contribution!
On April 6, 2022, the Hermit’s Peak Fire began in the Santa Fe National Forest. Within weeks, this fire combined with the Calf Canyon fire and quickly became the largest forest fire in New Mexico history destroying over 341 thousand acres of our beautiful forests. One of the hardest hit communities was in the Gallinas Canyon, outside of Las Vegas, NM. The river flowing through this canyon is the primary source of water for over 13,000 people. Northern New Mexico has been seeing much needed rain lately, but at many times it is too much rain, too fast. With burned trees downed throughout the canyon, Ash, sediment, and debris are running down the sides of the canyon and into the river contaminating the watershed and leaving this community with just 20 days of drinkable water as of September 5, 2022. “The National Forest Foundation connected me with Chad Tyson, the Director of Marketing for Fiesta Subaru in Albuquerque,” said Louise Jensen, Hermits Peak Watershed Alliance. “Chad had been working with them for the past few months raising and donating trees to be replanted next spring throughout the areas affected by these fires. We talked about everything happening in our community and he immediately asked how they could help besides donating trees.” On Sunday, September 25th, Fiesta Subaru of Albuquerque, in an active demonstration of Subaru’s commitment to loving the environment and working to preserve it, brought a bus full of 45 volunteers, including their employees, family members and a youth soccer team that they sponsor. All to help Hermit’s Peak Watershed Alliance restore an area in the canyon that has experienced some of the most intense burning and flooding in the past months. After a quick meeting with Hermit’s Peak and local community landowners, our Subaru Volunteers got to work! They began moving hundreds of burned logs, moving, and spreading bales of hay and mulch. With all this work being necessary, the most pressing need was to begin planting grass and building structures on the hills of the canyon to help prevent additional ash, sediment, and debris from running into the river and contaminating the watershed! “Without this help, I would have been working until next spring to achieve what was done in one day. Stopping the soils on this charred slope from further washing away into our meadow and the river is critical to restoring our home and livelihood,” said Eric Haggard. Landowners like Mr. Haggard and his family are looking at the next five to ten years of recovery work to bring back the land and Gallinas River to a restored state. Over half of the burned area is private lands where there are limited government funds and resources available for recovery. Hermit’s Peak Watershed Alliance, a nonprofit that has worked in the region’s watersheds for over a decade, was able to hit the ground right away with help from NM Environment Department, Santa Fe Community Foundation, and the Las Vegas Community Foundation. “We are so thankful for the volunteers from Fiesta Subaru, who worked so hard, and our partners at Hermit’s Peak Watershed Alliance, who’ve assessed the damage, recommended treatment, provided the materials and coordinated this work to help us.” Mr. Haggard added. “Our folks worked hard, got pretty dirty, and had a great time,” said Michael Pierce, Fiesta Subaru General Manager. “We learned a lot about the impact of this devastating fire and now the subsequent flooding. As a local business, we are committed to a long-term relationship with Hermit’s Peak Watershed Alliance to help with recovery. The Gallinas Watershed is a sub-watershed of our own Rio Grande, and we see this work as a way we can support our greater community and Subaru’s commitment to the environment and the outdoors we all enjoy, too.” Thank you so much Fiesta Subaru, in one day with your volunteers you helped us get done what would have taken us months! To learn more about the efforts in the Gallinas Canyon with the Hermits Peak Watershed Alliance please visit: https://hermitspeakwatersheds.org/3263-2/
With the largest fire in the United States raging out of control right in our backyard we feel helpless as we watch and hope that things will turn around and get better sooner rather than later. As of May 8, 2022 the Calf Canyon Fire and Hermit's Peak fire have combined into one large fire and have burned over 176,000 acres of our New Mexico forest! There are currently over 1,500 personnel fighting this fire and over 15,500 homes have been evacuated. With the growing need for just the basic necessities for not only the brave people fighting this fire, but also for everyone being displaced by evacuation orders or losing their homes and/or business to the fire, we decided to help however we could. On Friday May 6, 2022, Fiesta Subaru went and grabbed as many cases of water, Powerade, boxes of granola bars, fruit snacks and toiletries that we could load in some Subaru’s and drove about an hour north delivering them to the evacuation and firefighter center. Located in Glorieta New Mexico donations are being managed by the Salvation Army and American Red Cross and then being distributed wherever they are needed most. With so many families displaced from their homes and Firefighters from around the country needing just the bare and basic necessities to survive each day. Receiving these donated items from the communities all over our state is making a difference that most wouldn’t even begin to imagine! We will continue to collect donations for the evacuees, Firefighters and even those pets that are currently in need of food as well. We promise to do our part as a Subaru retailer and help replant any trees we are able to for future generations of New Mexicans.
We are kind of lucky living in New Mexico. The weather is amazing most of the time, we don’t have very many catastrophic storms and we definitely don’t have to worry about Hurricanes. So, when Hurricanes threaten other parts of the country, we watch from afar and don’t really understand what circumstances people in those areas are coping with. Having many friends at Baldwin Subaru in Louisiana we prayed and hoped for the best as Hurricane Ida made landfall in Louisiana last month leaving homes and businesses with out electricity. We were happy to hear from our friends at Baldwin Subaru, but also saddened to hear about the destruction to homes and businesses in their community. They told us about their efforts to get supplies to families that did not have water, food, first aid supplies or whatever they could get their hands on that people were needing in Covington. However, one thing they were unable to find and that was in short supply were tarps to put on damaged roofs and gloves for people to protect their hands while working to rebuild or clear debris. We knew that we could probably get many of these items here in New Mexico. So, we immediately went to our Local Home Depot and purchased 100 Tarps and all the Work Gloves they had in stock. We sent them out the same day to Baldwin Subaru in Covington, LA hoping they would get there in time to make a difference! Hearing how much these items were able to help people in their community made us feel as though we were helping people in our own community. Even though we are over a thousand miles apart, we were able to work together to make an impact in a community in need showing the true purpose behind the Subaru Love Promise, being committed to the lives around us no matter how close or how far those lives may be!
The majority of students in New Mexico have not participated in "in person" learning for over 18 months. Getting prepared for the first day of school in 2021 is like no other year that any of us has experienced. Many parents in New Mexico had been Furloughed, laid off or had their hours cut during the Covid-19 pandemic and have struggled getting their children ready for that BIG first Day. Teachers are running into the same problem getting their classrooms ready with limited supplies provided by their districts. On Sunday August 8, 2021 Fiesta Subaru invited any student that needed help obtaining a backpack and basic school supplies to come out and get a free backpack. We put the basic supplies in each backpack, like pencils, rulers, erasers, glue, scissors, etc........ Students from Kindergarten to High School all came out to get their backpacks! We also called for all Teachers that were having a hard time getting supplies for their classrooms to come by and get a $100 Visa gift card to help buy supplies needed that they otherwise wouldn't be able to get. After the event was over Fiesta Subaru handed out over 500 backpacks to students of all ages and 35 $100 Gift cards to teachers from all over Albuquerque and the surrounding communities. Another group of students that Fiesta Subaru wanted to lend a hand to were on the reservations. The Jemez reservation has been locked down since the pandemic started back in 2020. Restricting travel on and off the reservation to the most necessary travel needed. These children were unable to come to our event, so we went to them. One of our employees is a member of the Jemez Pueblo (still needing an escort) traveled to the reservation and delivered 70 backpacks with supplies to the students attending Sand Diego Riverside Charter School. Finally, being partnered with Apache Elementary School for Subaru Loves Learning, Fiesta wanted to make sure they had some backpacks for any of their students in need. We put aside and delivered 50 backpacks to Apache for any student that came to the first day of school without one or had one that may not be quite up to par. After all pickup and deliveries of Backpacks, Fiesta ended up handing out over 600 Backpacks with the basic school supplies and 35 $100 Gift Cards for Teachers. The event was a huge success getting students and teachers of New Mexico off to a great start for the 2021 School Season!
With most kids beings out of school for the past year and a half and a lot of parents working less or not at all, Fiesta Subaru stepped in to make sure that any kid that needed a backpack for the new school year had one. Fiesta Subaru purchased 600 backpacks already packed with the basic school supplies. Pencils, ruler, crayons, paper, folders, scissors, etc......... In a 3 hour period Fiesta handed out 600 backpacks. From kids starting Kindergarten to High Schoolers. Anyone that needed a backpack got one!
With many teachers in New Mexico going back to their classrooms for the first time in almost a year and a half, getting all the supplies they need could be a very tough challenge. Especially when they don't have enough supplies during a regular year for their classrooms. But, this is not a regular year. With covid disrupting the end of the year in 2020 and students moving to virtual learning, the supplies they would normally see were disrupted as well. Fiesta Subaru during Subaru Loves Learning month has decided to give back to the teachers in New Mexico. On Sunday August 8, 2021 we invited teachers to come out and receive $100 gift cards (during our Big Backpack Giveaway) to help get last minute supplies before school officially starts on August 11, 2021. We had an overwhelming response from New Mexico teachers, handing out over 35 gift cards in a 3 hour period. We hope to have future events making them bigger and better each year for our amazing teachers in this state and awesome students!
Alta Mira is proud to operate the only Respite Home in New Mexico! Short-term care is provided a beautiful, accessible house in Albuquerque’s northeast heights. This service provides an opportunity for an individual to enjoy time away from their caregiver and develop new relationships with their peers via community outings and new social experiences. Fiesta raised over $1000.00 to help support the Respite Home during Alta Mira's Swing Fore the Respite Home
As a Subaru retailer and being committed to the environment, Fiesta Subaru is pledging to plant 15 trees for every vehicle that they sell. In an effort to offset the Carbon Footprint of each car and give their customers an opportunity to make a difference in the community for years to come. The Carbon Offset company is working to reverse climate change and save our environment. By planting trees both locally, in the United States and around the world we should be truly making a difference in climate change! The campaign kicked off on April 20, 2021 (Earth Day) and before the end of the month Fiesta Subaru had already committed to planting 765 trees! The anticipate that for their first full month of partnership in May, they will be planting over 1800 trees! The goal by the end of 2021 is to hit a total of 15,000 trees planted.
The past year during the Covid-19 pandemic has left many Non Profits fighting for donations to stay a float. When Watermelon Mountain ranch first partnered with Fiesta Subaru for the Share the Love event, they never thought that a donation of this magnitude would be coming. Watermelon Mountain Ranch, New Mexico's Largest No Kill Shelter, first partnered with Fiesta Subaru at the beginning of 2020 shortly after the Share the Love Event of 2019 with the plans to be their partner in 2020. The covid-19 pandemic put a lot of their plans for 2020 on hold while the nation coped with getting the virus under control. As November and the 2020 Share the Love event finally arrived, it was then got put on hold once again by the State of New Mexico due to an uptick in Covid cases. Fiesta Subaru was left with just 4 weeks of the Share the Love Event. In March of 2021 Fiesta Subaru received news of the 2020 Share the Love Donation amount and received the check to give to Watermelon Mountain Ranch. With no expecting that the check would be in the amount of $19,450.00!! A check presentation was put together to award the ranch with the money that will eventually go toward Molly's Mercy Missions to rescue animals from High Kill shelters and get them to WMR!
Fiesta Subaru has partnered with the local ABC TV affiliate KOAT to ensure that kids in New Mexico stay warm this winter. This year, the need is much greater than it has been in the past due to the Covid19 Pandemic and many families not receiving the income they were expecting when the year began. Fiesta Subaru is accepting donations at the Dealership from November 30, 2020 through December 18, 2020 for children (Boys & Girls) ages 5 years to 18 years. On December 18th the Coats that were received in the dealerships donation box will then be combined with the donation from Fiesta Subaru and will then be made available to those children in need.
In a Virtual event ABQ Mom hosted their 4th annual "Bloom" event in Albuquerque. Giving local mother's a chance to mingle with other local mom's and hearing from guest speakers giving inspirational messages to mothers from all over New Mexico. Fiesta Subaru sponsored the A Britax Boulevard ClickTight Convertible Car Seat to be given away to a mother either looking to upgrade their current car seat or one having their first or additional child. We are excited to additional opportunities coming up with Fiesta Subaru and ABQ Mom!
When the Covid-19 pandemic started to hit and New Mexico began shutting down, local businesses were hit hard. Especially locally-owned restaurants that completely relied on being open in some capacity to generate revenue. Employees were laid off and some local restaurants started to just close their doors completely. In late May 2020, the state government started to allow local restaurants to offer a drive-up service. At that time Fiesta Subaru decided to start buying gift cards from local restaurants and give them away in our Service Department ($5 cards for an oil change) and in our Sales Department ($100 cards for a car purchase). Hoping that customers would take that $5 gift card and spend $25 at that restaurant. In all Fiesta Subaru ended up giving out over Ten Thousand Dollars in local gift cards during the month of June 2020!
Fiesta Subaru and Watermelon Mountain Ranch teamed up during Puppy Bowl 2020 for an amazing adopt-a-thon. Within 35 minutes of the event kicking off almost all dogs had been adopted. WMR even ran back to the shelter to get more dogs that were available and brought them to the adoption. This started a great relationship between Fiesta Subaru and Watermelon Mountain Ranch with more adoption and other events planned.
At the beginning of the Covid-19 outbreak PPE and especially personal face masks were very hard to come by. Stores were sold out everywhere. Fiesta Subaru decided to take all of the Subaru bandanas and Subaru Loves Pets bandanas that we had leftover from our puppy bowl promotion in February and turn them into DIY Face Mask Kits. We went to the CDC website and printed out instructions for the public to put together over 800 face masks compliant with all CDC guidelines. We supplied all the materials and each kit was sealed for the public's protection. By the time the event started, we had over 300 cars lined up causing some traffic problems on the main street next to the dealership. It was a huge success for the dealership and everyone that was in the of Face Masks!